WBBA serves the area between the St. Louis Metro to the south and Quincy to the north.  The multi county area served by WBBA has no other commercial radio stations licensed within them.  (Pike, Calhoun, Scott, Brown, & Greene Counties) Plus we serve the areas of eastern Missouri, southern Adams County, and portions of Morgan County.  Our sister station, WJBM Licensed to Jerseyville and serves Jersey, Greene, and Calhoun Counties.  In the (Tri-County) area served by WJBM no other radio stations are licensed to locally serve the market.